Nordstrom’s Success - 1885 Words

Nordstrom’s Success Beata Anna Kolankiewicz Principles of Marketing-MKT 100 Dr. Ella Carter November 27, 2011 Strayer University Nordstrom’s Success 1. Identify the type of retailer that Nordstrom s is classified as. Describe the characteristics it shares with other retailers of this type. Nordstrom is a prominent retailer that can be found in most major metropolitan cities. It was founded in 1901 by two partners, John W. Nordstrom and Carl F. Wallin who began selling shoes in the Seattle, Washington area. Today, Nordstrom operates over 180 retail locations across the country. (Gross amp; Salamie, n.d.) Although Nordstrom targets a more upscale clientele, it is still considered a large independent department store that†¦show more content†¦This store is an off-price retailer that buys the overstock or imperfect items from other department stores. The prices are usually lower in contrast to Nordstrom that sells exclusive clothes from various designers. The level of service is much lower than in Nordstrom. Salespeople are not as enthusiastic and motivated to provide that one-on-one attention to their customers. As a result, they do not tend to build long-term relationships with customers. Usually a customer cannot find an item due to the store s disorganizatio n and it is difficult to ask for help finding specific products. Furthermore, Ross strict return policies and guidelines make it difficult for customers to return items. 3. Analyze the six components of Nordstrom s retailing mix to determine which have been the most important to the company s success. Provide a detailed rationale. The six components of a retailing mix consist of the six P’s to sell goods and services to the ultimate consumer: product, place (distribution), promotion price, presentation and personnel. Nordstrom’s retailing mix begins with product. It carries a huge assortment of products and has access to obtain items for customers if it is not found within the store. The second component of retailing mix is place, which in the case of Nordstrom there are various physical locations in most states with hours targeted for customers’ needs. There is also an online storeShow MoreRelatedBusiness1288 Words   |  6 Pagesâ€Å"Nordstrom: How to Succeed by Selling Just One Shoe† Hassan Suluki Strayer University MKT 100 02/24/2011 â€Å"Nordstrom: How to Succeed by Selling Just One Shoe† Identify the type of retailer that Nordstrom’s is classified as and describe the characteristics it shares with other retailers of this type. A store like Nordstrom has built a successful model on availability of knowledgeable salespeople, and other luxury or near-luxury retailers would be advised to pay attention. But a mass retailerRead MoreAnalysis Of The Article How Nordstrom Built The Worlds Best Customer Service Machine 1311 Words   |  6 PagesIn the article â€Å"How Nordstrom Built The World’s Best Customer Service Machine,† by Toller (2015), states that Nordstrom’s massive success is highly attributed to its single rule: â€Å"Use good judgment at all times.† Nordstrom for more than a century now, is one of the most popular fashion-oriented retail companies ever existent in the history of business. Its simple and precise rule is the core reason as to why employees are self-driven to work passionately, each striving to provide the finest of customerRead MoreMarketing1135 Words   |  5 PagesIdentify the type of retailer that Nordstrom’s is classified as. Describe the charact eristics it shares with other retailers of this type. The type of retailer Nordstrom is classified as is a Department store. A Department store is a retail establishment which specializes in satisfying a wide range of the consumer’s product needs, carries a wide variety of shopping and specialty goods, including apparel, cosmetics, houseware, electronics, and sometimes furniture. Nordstrom fall into this categoryRead MoreNordstrom s Marketing Pl Nordstrom Stores, Clothing, Accessories, And Cosmetics For Women Essay1105 Words   |  5 PagesNordstrom stores and website. Nordstrom’s profitability demonstrates similar results as compared to competing companies, however, indicates positive future performance. From 2014 to 2015, Nordstrom’s income decreased by $120 million as a result of increased cost of goods sold and administrative expenses. The retailer continues to invest heavily in online technologies and order fulfillment, however, it has minimal improvement up to this point. In addition, Nordstrom’s growth-oriented investments inRead MoreNordstrom: Dissension in the Ranks? Essay833 Words   |  4 Pages1. What problems does Nordstrom’s evaluation/compensation system have? Think about this question while considering the objectives of the Company’s evaluation/ compensation system, what measures it took and what happened as a result. Nordstrom’s Evaluation System and its Problems Based on my analysis, the Company’s compensation systems poses serious problems which are inadequate measurement of performance through sales per hour (SPH) ratio as the only Key Performance Indicator (KPI), opposingRead MoreNordstrom Case Study1090 Words   |  5 PagesNordstrom became the largest independent shoe chain in the United States. By 1960, Nordstrom decided to enter the clothing arena by purchasing Best Apparel, and continued to expand it markets through the acquisition of other luxury goods. Nordstrom’s continued growth and success stem from their business philosophy based on â€Å"exceptional service, selection, quality and value† (About Nordstrom, 2011). Today Nordstrom â€Å"has grown from one downtown Seattle shoe store into a nationwide fashion specialty chain withRead MoreSwot Analysis Of Nordstrom1256 Words   |  6 PagesNordstrom has experienced incredible success since their inception, the organization has realized declining sales in the ir retail stores. In order to combat a change in consumer spending habits, the organization has created a new strategic and personalized offering called Nordstrom Local. Nordstrom Local offers a personal stylist, a beverage bar, and an engaging environment all in the pursuit of finding the perfect look. This latest offering represents a change in Nordstrom’s strategic offering to targetRead MoreNorstorm987 Words   |  4 PagesIdentify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type. I would classify Nordstrom’s as a specialty store due to the fact that their service levels are high, assortment is narrow, price would be moderate to high, and the gross margin is high. Also, a statement from the case study from Industry observer Lior Arussy calls Nordstrom’s business strategy â€Å"greed through love.† Nordstrom’s shares the same characteristics asRead MoreNordstrom vs. Macys1268 Words   |  6 PagesCanadian malls were almost 50 percent higher in 2011 than sales per square foot at American malls. This is a budding market that Nordstrom will need to act towards if they hope to keep up with the competition in the future. Important Decisions Nordstrom’s has made many very important decisions in the past that have shaped them into the company they are today. The first and most important came in 1901 when founder John W. Nordstrom decided to use the money he had left from the gold rush to open aRead MoreMotivating High Levels Of Effort Towards Organizational Goals1261 Words   |  6 Pagesactions based on motivation for an established outcome, and success of the model relies on close links among its three main components: effort, performance and outcomes (class, session 4). Nordstrom, as an example, created many motivational triggers in an attempt to maintain the company philosophy to â€Å"offer the customer the best service, selection, quality and value.† (HBS, page 2) The expectancy model provided a framework to evaluate Nordstrom’s compensation system for sales associates, and although

Essay about Night by Elie Wiesel and The Hiding Place by...

The chaos and destruction that the Nazi’s are causing are not changing the lives of only Jews, but also the lives of citizens in other countries. Between Night by Elie Wiesel and The Hiding Place by Corrie ten Boom, comradeship, faith, strength, and people of visions are crucial to the survival of principle characters. Ironically, in both stories there is a foreseen future, that both seemed to be ignored. Before the Great War begins affecting the Wiesel’s and ten Boom’s lives, both families experience a premonition of a dark future ahead of them. Ironically, neither family chooses to listen to these signs. In the novel Night, there are two events of visions. One is a character named Moshe the Beadle. He is a premonition for the town of†¦show more content†¦I see a fire! I see a fire!† (Wiesel 24). Everyone in the cart began to panic and look out to window; however, there was nothing but the darkness of the night sky. Madame Schachters episodes kept going on throughout the night until others had to beat her in order for her to be quiet. The train arrived at Auschwitz, and as Madame Schachter began to scream again, â€Å"the train stopped, this time we saw flames rising from a tall chimney into a black sky† (28). Whether Madame Schachter was actually seeing the flames or they were just visions in her mind, she was a warning to the others to be afraid of the fire. In the novel, The Hiding Place, Corrie’s only brother Willem writes a doctoral thesis of a terrible evil that is taking place in Germany. He wrote this paper at the university he was attending. Willem spoke of a hatred for human life that the world has never seen before, â€Å"He said, seeds were being planted of a contempt for human life such as the world had never seen† (ten Boom 29). There is no explanation as to why these warnings were ignored. Survivors today beat themselves up psychologically asking, why? Why did I not listen? Why were we all so oblivious to all of the rumors? Throughout experiences in both of the novels, it is clear that having friends and connections in the camps and prisons is crucial for survival and communication. In the beginning ofShow MoreRelatedComparison of The Hiding Place and Night Essay1156 Words   |  5 Pagescomparisons and contrasts between The Hiding Place and Night. Both books were written with struggles, tenderness, agony, and fear in mind. Of these two books only one comes out and realizes that what they have gone through was not a cruse but some what a blessing from God, Himself. The struggles both face is more than just man against man but it is also a struggle within to find who they truly are and whom they truly believe in. Both main characters, Eli and Corrie, faced something they never knew theyRead MoreThe Elie Wiesel s The Holocaust1326 Words   |  6 PagesThe Elie Wiesel Foundation for Humanity quotes Elie Wielsel’s, â€Å"Sometimes we must interfere. When human lives are endangered, when human dignity is in jeopardy, national borders and human sensitivities become irrelevant. Whenever men and women are persecuted because of their race, religion, or political views, that place- at that moment- become the center of the universe.† Many people suffered and had to give up their lives during the holocaust. The days of horror and torture during this time isRead More Elie Wiesel’s Night and Corrie Ten Booms The Hiding Place Essay2856 Words   |  12 PagesElie Wiesel’s Night and Corrie Ten Booms The Hiding Place Many outsiders strive but fail to truly comprehend the haunting incident of World War II’s Holocaust. None but survivors and witnesses succeed to sense and live the timeless pain of the event which repossesses the core of human psyche. Elie Wiesel and Corrie Ten Boom are two of these survivors who, through their personal accounts, allow the reader to glimpse empathy within the soul and the heart. Elie Wiesel (1928- ), a journalist andRead MoreThe Hiding Place vs. Night2929 Words   |  12 Pagesto sense and live the timeless pain of the event which repossesses the core of human psyche. Elie Wiesel and Corrie Ten Boom are two of these survivors who, through their personal accounts, allow the reader to glimpse empathy within the soul and the heart. Elie Wiesel (1928- ), a journalist and Professor of Humanities at Boston University, is an author of 21 books. The first of his collection, entitled Night, is a terrifying account of Wiesels boyhood experience as a WWII Jewish prison er of Hitlers

Alzheimer’s Disease Case Study free essay sample

M. E. is a 62-year-old woman who has a 5-year history of progressive forgetfulness. She is no longer able to care for herself, has become increasingly depressed and paranoid, and recently started a fire in the kitchen. After extensive neurologic evaluation, M. E. is diagnosed as having Alzheimer’s disease. Her husband and children have come to the Alzheimer’s unit at your ECF (extended-care facility) for information about this disease and to discuss the possibility of placement for M. E. You reassure the family that you have experience dealing with the questions and concerns of most people in their situation. 1. How would you explain Alzheimer’s disease to the family? 2. The husband asks, â€Å"How did she get Alzheimer’s? We don’t know anyone else who has it. † How would you respond? 3. After asking the family to describe M. E. ’s behavior, you determine that she is in stage two of Alzheimer’s three stages. We will write a custom essay sample on Alzheimer’s Disease Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Describe common S/S for each stage of the disease. 4. The daughter expresses frustration at the number of tests M. E. had to undergo and the length of time it took for someone to diagnosis M. E. ’s problem. What tests are likely to be performed and how is Alzheimer’s disease diagnosed? The husband states, â€Å"How are you going to take care of her? She wanders around all night long. She can’t find her way to the bathroom in a house she’s lived in for 43 years. She can’t be trusted to be alone any more; she almost burnt the house down. We’re all exhausted; there are three of us, and we can’t keep up with her. You acknowledge how exhausted they must be from trying to keep her safe. You tell the family that there is no known treatment but Alzheimer’s units have been created to to provide a structured, safe environment for each person. 5. Describe the Alzheimer’s-related nursing interventions R/T(related to) each of the following nursing care problems: self-care deficits, disturbed sleep pattern, impaired verbal communication, impaired cognitive function, risk for injury, and agitation. . M. E. ’s son asks what different medications might be prescribed for M. E. How would you describe the purpose of antiseizure, cognitive, antipsychotic, antidepressive, or sedative medications for a patient like M. E.? You try to comfort the family by telling them that the problems they are experiencing are very common. You explain that family support is a major focus of your program. 7. List four ways that M. E. ’s family might receive the support they need.

The Renaissance and its Humanistic Principles free essay sample

â€Å"How and to what extent did the methods and ideals of Renaissance humanism contribute to the Protestant Reformation? † The renaissance and it’s humanistic principles took form in different ways across Europe. In the Italian states, for example, humanism permeated art, resulting is some of mans greatest works which reflect the artists appreciation of the individual and focus away from god. In northern Europe however, humanists didn’t turn away from god, they instead worked to reform the church and allow for humanistic principles to transfuse religion. The translations of the bible, Erasmus’s writings and protestants rejection of the catholic church’s domination civil society are examples of how humanism infused religion and resulted in the formation of several denominations of Christianity, many of which are still practiced. One attribute of humanism is it’s appreciation of ancient languages and texts. Erasmus subscribed to this philosophy and translated the bible from Latin to Greek thus allowing a broader audience to read the bible and gave people the ability to interpret scripture themselves as opposed to relying on the pope and clergy for biblical interpretations. We will write a custom essay sample on The Renaissance and its Humanistic Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This empowered the individual (yet another humanistic theme) and weakened the church because many of the church’s practices, such as the 7 sacraments , did not come directly from the bible; people recognized this and a growing resentment of the church formed. Martin Luther expanded on this when he translated the bible into the common German vernacular which opened all literate Christians with the ability to speak German to interpret the bible freely. This opened a Pandora’s box of sorts as more people began to draw their own conclusions about scripture and it’s meanings. The advent of the printing press also contributed to this because bibles became cheaper and more broadly available. The idea that biblical knowledge should be readily available to the population is blatantly humanistic. The Modern Devotion, also known as the Brothers of the Common Life, sparked many reform movements in the sixteenth century, this is because of it’s humanistic attributes. The modern Devotion educated reform minded laity, it emphasized individuality and practical religion, while spreading it’s influence throughout Europe. One student of the Modern Devotion was Desiderius Erasmus, a very influential humanistic thinker who inspired reformists such as Luther and Calvin with his writings, many of which were derived from his time as a student of the Modern Devotion. The influence of humanism on Erasmus and his writings built the foundation for many protestant beliefs. As previously stated, as the number of people with the ability to interpret the bible increased, so did a resentment of the church which had grown into an oppressing political power by the time of the reformation. Protestant religions put more focus on the individuals relationship with god which is exemplified by Martin Luther’s ‘Sola fide’ Belief. ‘Sola fide’ means that only faith in god can earn one eternal salvation. Luther’s beliefs are derived from scripture, Romans 10:13 states, â€Å"For whoever shall call upon the name of the Lord shall be saved†. This contradicted the church’s teachings which said, â€Å"For it is through Christs Catholic Church alone, which is the universal help toward salvation, that the fullness of the means of salvation can be obtained. † Although not embraced by the Catholic church, humanistic individualism is shown in Lutheranism and other protestant movements which acknowledged the power of the individual in relation to god and allowed people more political liberty. It was because of the humanistic religious movements of the reformation that different denominations of Christianity exist. The focus on individualism, civil liberty, and the many reform movements of this time are a direct result of the humanistic movement As shown by the work of the Modern Devotion and it’s influences on Erasmus, Erasmus’s teachings and translation of the bible, and the work of protestants like Martin Luther.